Cirkul Water Bottle: New Way to Flavor Water

Meet Cirkul, a company founded by Garrett Waggoner and Andy Gay. In just five years, they've gone from making annual revenue in a year to generating it weekly. Waggoner reminisces about the early days when he used to pack boxes himself, but now, they've come a long way.

The heart of Cirkul is its cartridges, an idea born while Waggoner and Gay were teammates on Dartmouth's football team. Frustrated with messy drink mixing, they envisioned a better solution. With a special lid, Cirkul allows you to control the flavor of your water as you drink it.

While business was initially good, things skyrocketed when influencers on TikTok started showcasing their products. The micro-influencers' curiosity turned into a phenomenon, generating two billion video views.

From a modest 4,000 square-foot warehouse, Cirkul has expanded into multiple warehouses covering 700,000 square feet. They even shifted manufacturing in-house, enhancing resilience during supply chain disruptions.

Cirkul's annual growth rate has been an impressive 150% year-over-year, compounding over the last five years. The Tampa location has proven advantageous for recruitment, with the founders successfully hiring top talent over the past 18 months.

With a workforce of over 1,200 employees, Cirkul's expansion shows no signs of slowing down. They've also secured agreements with major retailers like Walmart and Kroger to sell their innovative Cirkul Water Bottle in stores, besides direct online sales.